A Lisbon-based designer and creative director with more than 20 years of experience aligning strategy and creativity to create brands that make a difference to people.

In 2016, together with fellow companions, have founded Unlockbrands®, a brand design firm that wants to improve things through branding with the belief that good beginnings unlock better endings.

Prior to this, have worked at BrandiaCentral® for 18 years, 15 as Creative Director and 3 as Chief Creative Officer, where have had the privilege to be the ultimate responsible for creative teams and product. 

Had the opportunity to lead branding programs across the globe: Angola, Azerbaijan, Brazil, Canada, Chile, France, Netherlands, Mozambique, Portugal, Qatar, Russia, São Tomé e Príncipe, Spain, Switzerland, UAE Dubai, Ukraine, USA.

Together with his teams we have developed some global event brands: FIFA WORLD CUP QATAR 2022™, FIFA CLUB WORLD CUP, Qatar 2019™ EXPO 2021, Doha Qatar 2021™, THE BEST - FIFA Football Awards™, FIBA Women's Basketball World Cup Tenerife Spain 2018, FIFA WORLD CUP RUSSIA 2018™, FIFA CONFEDERATIONS CUP RUSSIA 2017™, UEFA EURO 2016 FRANCE™, COPA AMÉRICA CHILE 2015™, BAKU F1 STREET CIRCUIT.

Passionate about what he does as it requires to be curious as individuals. Not being afraid of what we don’t know but thrilled about what we can learn.