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XII International
Advertising and
Marketing Festival
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Конкурсы
Creative
F. FILM
F1 TV / Screens
F2 Online
F3 Film Craft
P. PRINT
P1 Print
P2 Publications
P3 Innovation in Print
P4 Print Craft
R. RADIO & AUDIO
R1 Radio & Streaming
R2 Excellence in Audio
R3 Innovation in Radio & Audio
O. OUTDOOR
O1 Billboards
O2 Posters
O3 Digital screens
O4 Ambient
O5 Innovation in Оutdoor
K. INTEGRATED
K1 Omni-channel Campaign
K2 Digital Campaign
K3 Social & Influencer Campaign
K4 Viral Campaign
K5 Brand Launch / Re-launch Campaign
K6 Brand Loyalty Campaign
K7 Breakthrough on a Budget
K8 Selfpromo
K9 Creative Strategy
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience
Branding
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
B2 Rebrand / Refresh of an Еxisting Brand
B3 Promotional Printed Materials
B4 Promotional Item Design
B5 Brand Environment & Experience Design
B6 Design-driven Effectiveness
B7 Design Craft
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovation in Рackaging
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Q2 App design
Q3 Social Media Design
Q4 Design of virtual promo-tools
Creative Effectiveness
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
E2 Long-term Creative Effectiveness
E3 Breakthrough on a Budget
Marketing
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
A2 Brand Experience
A3 Technology & Touchpoints
А4 Consumer Engagement
A5 Strategy
A6 Campaign
A7 Breakthrough on a Budget
C. PR
C1 PR Practices & Technics
C2 Digital & Social
C3 Influencer
C4 Data & Strategy
C5 Campaign
C6 Internal Communications
H. DIRECT
H1 Channels
H2 Data
H3 Digital & Social
H4 Strategy
H5 Campaign
I. INNOVATIONS
I1 Innovations
Media
V. CHANNELS
V1 TV & Other Screens
V2 Audio Platforms
V3 Print / Outdoor
V4 Ambient Media
V5 Events
V6 Digital Platforms
V7 Mobile
V8 Social Platforms
V9 Technology
V10 Branded content
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
W2 Excellence in Media Planning
W3 Excellence in Media Engagement
W4 Use of Data
W5 Use of Programmatic
M. MEDIA CAMPAIGN
M1 Integrated Campaign
M2 Low Budget Campaign
M3 Influencer Campaign
Digital
D. DIGITAL
D1 Websites
D2 Interactive projects
D3 Online video & Viral film
D4 Pre-rolls
D5 Web banners
D6 Digital Campaign
D7 Viral campaign
D8 Social & Influencer Campaign
D9 Native Advertising
D10 Branded tech and innovations
D11 Digital Craft
G. MOBILE
G1 Mobile websites
G2 Apps
G3 Games
G4 AR / VR / 360º videos
G5 Activation by location / Voice activation
G6 Advanced Learning Technologies
G7 Social Content
G8 Mobile Tech and Innovations
T. CREATIVE DATA
T1 Data-enhanced Creativity
T2 Data driven Targeting
T3 Data storytelling
T4 Use of Real-time Data
T5 Social Data & Insight
Change for Good
S. CHANGE FOR GOOD
S1 Change for Good / Film
S2 Change for Good / Print
S3 Change for Good / Radio
S4 Change for Good / Campaign
S5 Change for Good / Interactive