White Square | Белый Квадрат

Program

07 07
10:00 — 10:15
Global Room

WELCOME WORD

Alena Ustinovich, Chairman of Board of Association of Communications and Marketing agencies of Belarus, Producer of White Square International marketing and advertising festival

Alena Ustinovich

10:20 — 11:20
Global Room

Andrey Dligach, doctor of economics, strategist, futurologist, head of Advanter Group, Headshot brand development, Luniter troubleshooting, Ukraine

THE WORLD AFTER THE CRISIS AND ITS MARKETING.

Andrey Dligach

Имеет более 20 лет опыта ведения консалтинговых проектов по стратегическому управлению, маркетингу и маркетинговым исследованиям, в течение которых реализовано более 1500 проектов. Бизнес-тренер и преподаватель с 20-летним стажем, автор 8 книг и более 150 публикаций в сфере маркетинга, стратегического управления, организации бизнеса и международной экономики для таких изданий как Forbes и других.

10:20 — 10:50
Blue Room

Alexander Papkov, Technology Director at Media Direction Group, Russia

BIG DATA AND TECHNOLOGIES THAT TURNED OUT TO BE THE MOST DEMANDED IN SELF-ISOLATION AND CRISIS.

Alexander Papkov

10:20 — 10:50
ACMA Room

Eugene Ivasyuk , Creative Director at Forte Grey Belarus, Belarus ; Andrey Pahodnya, Creative Director at Forte Grey Belarus, Belarus

SAVE ADVERTISING OPTIMISM. 2P and 1У.

Eugene Ivasyuk

Andrey Pahodnya

10:55 — 11:25
Blue Room

Gatis Rozenfelds, Executive Creative Director at Tribe Riga, Latvia ; Ksenia Mikhailova, Owner and Creative Producer at Tribe Riga , Latvia

Master-class. Topic TBA.

Gatis Rozenfelds

Собрал в своем портфолио успешно реализованные проекты для таких известных брендов, как Colgate-Palmolive, Danone, Subaru, Nokia и многих других. Обладатель множества наград международных фестивалей рекламы, включая Golden Hammer, Adwards и другие. Его работы можно увидеть во всемирно известной коллекции Jean-Marie Boursicot Ad-Eaters.

Ksenia Mikhailova

10:55 — 11:25
ACMA Room

Olga Oleinik, Creative Director and Managing Partner at АVC, Belarus ; Olga Starotitorova, Content Producer at AVC , Belarus

WHO SOON WILL BE DECISION MAKERS AND INFLUENCERS? ALPHA GENERATION – THE NEWEST. Peculiarities of effective branding for children. Does an adult brand have to be serious? Answers and examples from practice.

Olga Oleinik

В числе клиентов такие бренды, как Santa Bremor, Савушкин продукт, Heineken Belarus, Сoca-Cola Hellenic, UNFPA, Оазис Груп, A-100 Девелопмент, Белгазпромбанк, Белинвестбанк, Слодыч, Vegas, MAV, Valeant, Vitus Pharm и другие. Обладатель наград фестивалей Red Apple, Белый Квадрат, КМФР, Ad Black Sea, Golden Hаmmer и других. В 2013 году команда AVC стала победителем Young Cannes Lions в категории «дизайн»

Olga Starotitorova

11:25 — 11:55
Global Room

Fabio Paracchini, Chief Strategy & Innovation Officer / Head of Health at The Embassy, Italy

STRATEGIC COACHING – A CONVERSATIONAL APPROACH TO SUCCESS FOR BRANDS AND AGENCIES.

Fabio Paracchini

11:30 — 12:00
ACMA Room

Tatiana Lisitskaya, Director at MASMI, Belarus

LET’S GO HOME. Back to human-centered design thinking. In researching, advertising, branding.

Tatiana Lisitskaya

11:30 — 12:00
Blue Room

Sergey Kozhevnikov, Creative Director at BBDO Moscow , Russia

WHAT ARE WE AFRAID OF? Fear as a moving force of communication. Freeze, hit or run – the choice we make daily.

Sergey Kozhevnikov

12:00 — 12:30
Global Room

Mischa Schreuder, Creative Director at Publicis Groupe Netherlands , The Netherlands

HOW TO MAKE IDEAS COME TO LIFE. What seems to be impossible for a lot of people is possible if you believe in it. If you find the right people who believe in your idea, you can make it together.

Mischa Schreuder

За более 20 лет работы в индустрии сотрудничал с такими широко известными брендами, как Heineken, Deutsche Bank, Samsung, McDonald’s, Pedigree, Unilever и другими. Обладатель множества престижных наград, в том числе Cannes Lions 2009, 2010, 2011, 2017, 2018 и 2019.

12:05 — 12:35
Blue Room

Irina Mushtina, СЕО and Founder at CF.Digital, Ukraine

WEBSITE DEVELOPMENT. HOW TO TURN EXPENSES INTO INVESTMENTS. Why do some companies, going online with their business, quickly go through website development process, return their investments and earn millions already in a year, while others make several unsuccessful attempts and get disappointed concluding that “digital does not work”? How to distribute costs of digitalizing a business more efficiently, what processes to go through with which people, and how to make investments bring profit and joy for years.

Irina Mushtina

12:05 — 12:35
ACMA Room

Ruslan Prochakov, Managing Partner at Primary / J. Walter Thompson Belarus, Belarus ; Dmitry Zybo, Director at Mediahouse / Mindshare, Belarus

HOW TO ADVERTISE DURING A PANDEMIC. 5 practical tips for a marketer for building a communication strategy.

Ruslan Prochakov

Dmitry Zybo

12:35 — 13:05
Global Room

Steve Colmar, Executive Creative Director at Publicis Groupe Portugal, Portugal

Master-class. Topic TBA.

Steve Colmar

12:40 — 13:10
ACMA Room

Witalij Jackiewicz, Creative Director at PG Brand Reforming Company , Belarus / Poland

КАК УСПЕТЬ В ПОСЛЕДНИЙ ВАГОН. Мир постоянно меняется с огромной скоростью. Состав изменений проносится мимо нас. Поэтому исключительно важно уметь вовремя перестроить стратегию бренда. Какие тренды придут в Беларусь, а какие обойдут ее стороной, какие стратегии будут более выигрышными, а какие потерпят крах.

Witalij Jackiewicz

12:40 — 13:10
Blue Room

Anton Melnikov, Partner, creative&strategy at e:mg, Russia

COLLABORATIONS AS MARKETING TOOL TO BRING TO LIFE HIGHLY EFFECTIVE COMMUNICATIONS CAMPAIGNS. Projects that help to deliver brand’s values, attract new audience and execute interactives to improve customer experience.

Anton Melnikov

13:15 — 13:45
ACMA Room

Tatyana Ignatovskaya , Partner at law company “Stepanovsky, Papakul & Partners” , Belarus

WIN HONESTLY! How to compete brightly, bravely and within the license.

Tatyana Ignatovskaya

13:15 — 13:30
Blue Room

Sergey Kuzmenko, Strategic Director at TWIGA Ukraine, Ukraine

WHAT PREVENTS BRANDS BACK TO GOOD LIFE AFTER QUARANTINE. Many said that this year there will be a crisis, but yet in February 2020 only few could write the word Coronavirus correctly. We are at the very beginning and can only guess. The question that concerns all areas of business is how to quickly increase sales and return to a good life after quitting quarantine. 5 key barriers that will have to be overcome for sales growth.

Sergey Kuzmenko

13:20 — 13:50
Global Room

Dorottya Toth, Senior Copywriter at DDB Budapest, Hungary

THE POWER OF LOGICALLY ILLOGICAL IDEAS. In the age of big data, microtargeting and hyperpersonalization, who will vouch for emotional advertising? In fact, neuroscientists do. At a presentation that challenges the way you think about marketing, you can learn how to unleash unreasonable growth for your brand with ideas that don’t make sense – until they do.

Dorottya Toth

Автор успешных проектов для крупнейших мировых брендов, которые нередко освещались ведущими индустриальными СМИ, в том числе Adweek. Обладательница наград Cannes Lions, London International Awards, Golden Drum, Golden Hammer, Epica и других фестивалей по всему миру.

13:45 — 14:45
Blue Room

DISCUSSION PANEL. HOW TO STRENGTHEN BRAND AFFINITY.

Anna Lukanina, Managing Partner at Depot, Russia
Audrius Feigelovicius, Strategic Planner & Managing Director at Not Perfect Minsk, Lithuania / Belarus
Rivo Raim, CEO and Partner at Not Perfect Tallinn, Estonia
Nikita Ermolayev, Creative Director and Founder at Kombinat, Kazakhstan

Anna Lukanina

Rivo Raim

Nikita Ermolayev

Audrius Feigelovicius

Alexander Kapelevich

13:55 — 14:25
Global Room

Nicoleta Padure, Managing Partner at Media Concept Store, Romania

TWIST AND SHOUT – THE JOURNEY OF A MEDIA AGENCY. In these days when few realistic projections can be made, one thing is for sure: overnight, technology immersed into our lives at the speed of light. Enjoying it or not, in this pandemic context, everyone has been forced to align. We realize that many related processes will speed up even more in the future. From a Media Agency point of view, this major trend of technology embracement, changes the perspective on «business as usual”. In the same time, unique and irreplaceable human assets like inspiration, talent, creativity and emotion, become essential in the journey towards a success story.

Nicoleta Padure

14:00 — 14:30
ACMA Room

Vasily Stepanov, CEO at OpenSpot, Belarus

OFFLINE ADVERTISING MARKET AFTER PANDEMIC. How do media agencies come to terms with each other in new realities.

Vasily Stepanov

14:30 — 15:00
Global Room

Folker Wrage, CEO at Leavingstone, Georgia / Switzerland

RE-PURPOSE: WHY YOU DON'T GET BETTER RESULTS IF YOU KEEP STARING AT THEM. Here's a simple truth: financial results are called results because they are the result of something. But somehow we all keep staring at the numbers. As if this was the purpose of what we do. We also think that people choose our company because we do good work, and that this is what leads to good results. But even that is not the truth of the matter. It's something completely different, and it doesn't have anything to do with money. Find out what it is – in this lecture.

Folker Wrage

Обладатель более 80 индустриальных наград, включая Cannes Lions, Clio, LIAF, New York Festivals, Red Dot, ADC Germany и других. В его портфолио проекты для таких всемирно известных брендов, как Lufthhansa, BMW, Procter & Gamble, Malboro, Coca-Cola, Levi’s и других.

14:35 — 15:05
ACMA Room

Alexey Sosnitsky, Creative Director at Ragoo Creative, Belarus

NEW NEW MEDIA: REALITIES OF 2020.

Alexey Sosnitsky

14:50 — 15:20
Blue Room

Evgenia Lysenko, Business Development Director at OMD Media Direction , Russia

TRENDS 2020: LIFE IN THE WORLD WITH COVID-19.

Evgenia Lysenko

Начала свою карьеру в индустрии рекламы в 2006 году. Все эти годы занималась разработкой ярких и нестандартных проектов для крупнейших российских и международных компаний. С 2015 года занимает позицию Директора по развитию бизнеса в OMD Media Direction, где приоритетное направление ее работы – укрепление лидерства агентства на медиа рынке.

15:05 — 15:35
Global Room

Victor Trifan, Art Director at Cheil Centrade, Romania

BIG DATA AND CREATIVITY IN THE NEW POST-PANDEMIC CONTEXT. Big data is a key player in shaping creative strategy and sharpen creative insights. During the pandemic, we gather more data because of the increase in online activity. We can now predict user behavior in online. We can create trends based on big data. Creativity and big data is the most powerful duo ever seen so far in advertising. Can the advertising industry use it at its best?

Victor Trifan

15:10 — 15:40
ACMA Room

Maria Erema, Head of Commercial special projects department at TUT.BY, Belarus

DO NOT JUST TELL BUT SOLVE THE PROBLEM – CONTENT AS A SERVICE. How service content on TUT.BY promotes the brand, finds its audience and helps hundreds of kittens.

Maria Erema

15:25 — 16:25
Blue Room

Vladislav Derevyannyh , Brand Design Director at Voskhod , Russia

"LOVE CANNOT BE COPIED." ERA OF SINCERITY IN ADVERTISING. “The world is falling” – this we hear thousand times a day from all media sources. But it is precisely in crisis moments that genuine sincere feelings come to the fore, such as: love, devotion, fear, respect ... Advertising has never been a bastion of sincerity, but the world is changing and now is the time when brands must learn to speak with their consumers in a simple, understandable and sincere language. The Life Style of consumption, which has been broadcasted to us by manufacturers of goods and services for decades, should be replaced by care and respect. And advertisers just need to reformat their brains and find new keys to people's hearts

Vladislav Derevyannyh

15:40 — 16:10
Global Room

Maciej Lissowski, Managing Partner at agency Warszawa , Poland

ENGAGEMENT IS A KEY. HOW TO MAKE THE RELATIONSHIP STRONGER IN THE TIME OF PANDEMIC. Did brands win or lose in a marketing war on the pandemic battlefield? Subjective introduction to the strategies used by brands during the pandemic crisis with the attempt of evaluation these from the perspective of the VUCA war strategy.

Maciej Lissowski

15:45 — 16:15
ACMA Room

Evgeny Andreychuck, Creative Director at Red Graphic, Belarus; Anastasiya Avdeenko, Copywriter at Red Graphic, Belarus

THERE’S ONE BRIEF FROM AN UNBEARABLE SITUATION TO FAILURE. How good understanding of the task will help to keep the client, time and reputation. Why should designer, copywriter or creative play the role of a detective and get to the pain of the client. How not to be afraid to ask uncomfortable questions to the client to get a clear brief.

Evgeny Andreychuck

Anastasiya Avdeenko

16:15 — 17:00
Global Room

Bo Hellberg, Independent Creative Director, Great Britain

THE GOOD, THE BAD AND THE UGLY OF INNOVATION. Innovation is a minefield of challenges and obstacles, no matter the scale or the context. There are great awards and learnings but also challenges and obstacles to overcome. Experiences of projects that didn’t go as planned - so you don’t have to make the same mistakes – and learnings to take away and use in your own projects.

Bo Hellberg

16:20 — 16:50
ACMA Room

Vitaly Zakharov, Creative Director at Loga Biga , Belarus

THERAPY AND PREVENTIVE LECTURE. What is a healthy advertisement. What factors influence in communication on consumer’s psychology. A review of useful life hacks, as well as practical tips to keep your brand in good shape.

Vitaly Zakharov

16:30 — 17:30
Blue Room

DISCUSSION PANEL. NEW WORLD OF COMMUNICATIONS: HOW THE GAME RULES CHANGE AND WHAT TO DO WITH THIS.

Speakers:
Yaron Farizon, CEO at MediaCom, Russia
Nataliya Baluta, Head of Knowledge & Growth Intelligence at MediaCom, Russia
Alexandra Kondrashtina, Chief Digital & Innovation Officer at MediaCom, Russia
Anastasiya Koroleva, Head of Strategy and Thought Leadership at MediaCom, Russia
Dmitry Anureev, MBA Lead at MediaCom, Russia
Anna Boldyreva, Group Account Director at MediaCom, Russia

16:55 — 17:25
ACMA Room

Ivan Podrez, Business Development Director at mediacube ads, Belarus

UNDERWATER STONES FOR BRANDS AND AGENCIES IN WORK WITH INFLUENCERS.

Ivan Podrez

17:05 — 17:35
Global Room

Lasse Klein, Business Unit Director UX/UI Department at deepblue networks, Germany

SHIFTING PERSPECTIVE – FIVE RULES TO INITIATE DIGITAL PRODUCTS. Advertising and digital products are driven by KPIs, cost efficiency and standards. Better conversion beats emotional branding. How can brands maximize their relevance and goals achieved easier? The answer is simple – by putting the obvious in the center of your thoughts: your customer. Change your perspective with 5 rules about design, process and mindset.

Lasse Klein

Lasse started his professional career working as a marketing consultant and studying media management. After his master degree in 2018 he decided to stay at the university as a part time lecturer. Currently he is working as Business Unit Director at deepblue networks. His clients are fashion and telecommunication brands, FMCG companies and retailers. He consults clients in the matter of digital products and online advertising.

17:30 — 18:00
ACMA Room

Natalya Krashevskaya, Founder of Drive-Media, Belarus

EVERYBODY HYPES: HOW NOT TO KILL BUSINESS BUT NOT BE A BORE.

Natalya Krashevskaya

17:35 — 18:05
Blue Room

Maria Mavrech, General Director at [kislorod.pro], Russia

INSTANT REACTIONS IN THE NEWEST MARKETING. The external environment has become so dynamic that brands have almost no time left to make decisions. The value of forecasting and lightning fast reaction come to the fore. How to develop strategies and implement successful campaigns in a new reality.

Maria Mavrech

17:40 — 18:10
Global Room

Marton Jedlicska, Chief Creative Officer and MD of Content Department at Wavemaker, Hungary

CREATIVITY NEEDS PRESSURE SO IT’S TIME. As a result of the corona virus situation and the disappearance of distances creative talents from Eastern European countries are getting better chances.

Marton Jedlicska

18:05 — 18:35
ACMA Room

Ruslan Sergey, Owner of ACTION STUDIO, Belarus

ANIMATION AS AN EFFECTIVE ADVERTISING TOOL UNDER A PANDEMIC CONDITION.

Ruslan Sergey

18:10 — 18:40
Blue Room

Evgenia Mkrtychyan, CEO at Language Profi School, Russia

MOBILE LOYALTY PROGRAMS. How bonus loyalty system helps businesses to improve financial results through customer engagement.

Evgenia Mkrtychyan

18:15 — 18:45
Global Room

Naya Koutroumani, Executive Creative Director at Ambition DDB Belarus, Greece / Belarus

STRATEGIC PLANNING AND EXECUTION OF GLOBAL COMMUNICATION THROUGH COVID.

Naya Koutroumani

18:25 — 18:40
ACMA Room

Raffle of prizes from the partners of the festival

Project 111, Druk-S, Visicom, NT Technology, etc.

18:45 — 20:00
Blue Room

Vlad Sitnikov, Chief Creative Officer at POSSIBLE Group Moscow, Russia

PLAGUE ON ALL OF US. The crisis is changing the entire agency market, automation and Zoom have changed the creative market, the agency model is dying before our eyes. Talk about those who will survive.

Vlad Sitnikov

18:50 — 19:50
Global Room

DISCUSSION PANEL. CREATIVITY AS TREND OF MARKETING EFFECTIVENESS IN 2020.

Moderator: Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus
Vidya Manmohan, Executive Creative Director at GREY Dubai, UEA
Beka Adamashvili, Creative Director at Leavingstone, Georgia
Ioana Zamfir, Creative Director at MRM//Mccann Romania, Romania
Marko Edfelt, Partner and Board Member at Drama Queen, Finland

Vidya Manmohan

Обладательница множества престижных международных наград за успешно реализованные креативные проекты в принте, наружной рекламе, радио, дизайне, интегрированных кампаниях и социальной рекламе.

Ioana Zamfir

Beka Adamashvili

Dmitry Apolenis

Креативный лидер агентства, пятый год подряд занимающего первую позицию в Рейтинге креативности АКМА Беларуси, а также возглавляющего Рейтинг эффективности АКМА 2019. Работы, созданные под его руководством, неоднократно становились призерами международных фестивалей рекламы Red Apple, Белый Квадрат, КМФР, Golden Hаmmer, Ad Black Sea, AdStars и други

Marko Edfelt

В числе клиентов такие бренды, как Absolut Vodka, Carlsberg, Chimney Group, Electrolux, Sony Mobile, Hesburger, IDO Group, Kahlua, L’Oréal Nordic, Malibu, Moominworld, Neste, Orkla Foods и Telia. На счету агентства более 200 международных наград, включая Cannes Lions, The One Show и Clio.

Evgeny Primachenko

19:55 — 20:40
Global Room

CREATIVE BRIDGE WITH THE JURY OF THE FESTIVAL

MARKETING, MEDIA, CHANGE FOR GOOD CONTESTS

20:05 — 20:20
Blue Room

Raffle of prizes from the partners of the festival

Project 111, Druk-S, Visicom, NT Technology, etc.

20:45 — 21:00
Global Room

Raffle of prizes from the partners of the festival

Project 111, Druk-S, Visicom, NT Technology, etc.

08 07
10:00 — 10:30
Blue Room

Svyatoslav Lavrov, Creative Director at ROOM485, Russia

GREEN IS A NEW FAKE. Today, consumers are more than ever ready to pay more for eco-products and brands that follow the principles of sustainable development. Therefore, it is not surprising that there appeared a huge number of those who only imitate a responsible approach for the sake of sales. It is time to find out who is “true” and who is “fake”. And to understand the basic principles of building brands in the territory of social responsibility.

Svyatoslav Lavrov

10:00 — 11:00
ACMA Room

DISCUSSION PANEL. FESTIVALS AND THEIR ROLE FOR ADVERTISING MARKET.

Alena Ustinovich, Chairman of Board of ACMA, Belarus
Valentin Smolyakov, Executive Director of ACAR, Russia
Vladimir Filippov, President of Russian Advertising Academy, Vice-President of ACAR, Russia
Mihail Simonov, Co-Chairman of Transformation Committee of ACAR, president of Silver Mercury, Russia

Alena Ustinovich

Valentin Smolyakov

Vladimir Filippov

Mihail Simonov

10:00 — 10:30
Global Room

Teodora Migdalovici, Founder at LoveAndLobby, Romania

LOVE AND LOBBY – PRIVATE DIPLOMACY MEETS CREATIVITY. How many times you’ve found yourself puzzled by the difference between projection, perception and reality? What about your consumers? We live in the industry that use to brag about its ability to transform irrelevant into appealing, dangerous behaviour into cool lifestyle and unhealthy eating into first nutrition choice. Either we talk about FMCG goods or countries, we face the same fact: perception is not reality, but what huge impact one has upon the other. What’s the role of contemporary, visionary brands, in taking accountability of their national identity narrative and how they can help shaping and sharing the story of their country better than Western media evening news, while doing good business in the process? Find out in this talk on private diplomacy & creativity done right & expect some laughter in the process.

Teodora Migdalovici

10:35 — 11:05
Blue Room

Andrey Zerniy, Strategic Director at Action Group, Russia

RETAIL ON FIRE. What is an effective retail campaign in the era of price promotions and the crisis of loyalty, and what’s the role of SMM. The war of price promotions in retail ended in universal defeat. A new consumer appeared on the scene – a loyalty hunter for yellow price tags. How to reach his apathetic consciousness and once again earn his attention? There are two ways unlike each other: to launch partnership campaigns with retail or bypassing – to use digital. For example, SMM mechanics leading to a purchase.

Andrey Zerniy

10:35 — 11:35
Global Room

DISCUSSION PANEL OF CHINA ADVERTISING ASSOCIATION.

Topic and speakers TBA.

11:05 — 13:05
ACMA Room

YOUNG CREATORS CONTEST

Open presentations of finalists’ projects. Partner of the contest – innovative brand VELO.

11:10 — 11:40
Blue Room

Olga Nesterenko, Owner of NEBO ideas agency, Ukraine

HOW TO CREATE A GREAT BRAND AND KILL IT.

Olga Nesterenko

Обладатель Effie Grand Prix, первая представила Украину в Roger Hatchuel Academy в рамках Cannes Lions, имеет опыт работы в Украине, России и США, член жюри международных фестивалей ADC и Effie, спикер фестивалей, форумов и конференций в направлении маркетинга и бизнеса.

11:40 — 12:10
Global Room

Francesc Moreto, Designer at Interbrand Madrid, Spain

Topic TBA.

Francesc Moreto

11:45 — 12:15
Blue Room

Christina Denina, Creative Director at Contrapunto , Russia

WHAT IS UNDER THE COVER OF “REVEAL THE ELDERS”? How to make a “boring” topic fashionable, create new interest among young people and make brand an influencer for those who have their own opinions on everything.

Christina Denina

12:15 — 13:00
Global Room

Tijmen Mulder, Co-founder at Robot Kittens , The Netherlands

GETTING INSPIRED BY TECHNOLOGY. Technology plays an important role in the advertising industry nowadays. But keeping up with everything that is possible is a mammoth task. Let’s walk through some current technical possibilities and ways to apply them in fun, creative and inspiring ways. After the master-class you will walk away with a renewed enthusiasm for tech in advertising.

Tijmen Mulder

Основатель digital агентства Robot Kittens, которое, являясь уникальной комбинацией инновационных техник и дисциплин, всего за четыре года работы приняло участие в реализации множества награждаемых креативных проектов. Член жюри Mobile Lions 2019.

12:20 — 13:20
Blue Room

Maxim Kolyshev, Creative Director, Film Director, Russia

PRINCIPLES OF BUILDING OF SOCIAL AND SOCIALLY-ORIENTED CAMPAIGNS.

Maxim Kolyshev

13:00 — 13:15
Global Room

INNOCENT NETWORKING.

ONLINE INTERACTIVE with the participants of the festival from Artmix Group, Belarus

13:15 — 13:45
Global Room

Toma Stasiukaitytė, Strategic Planner at Clinic 212 Creative Group, Lithuania ; Aidas Šumskas, Head of Design at Clinic 212 Creative Group, Lithuania

WORTHLESS ADVERTISING. ARE YOU GUILTY OF IT?

Toma Stasiukaitytė

Aidas Šumskas

13:20 — 14:50
ACMA Room

Anna Tishkevich, Creative Director at Wargaming, Belarus

WORKSHOP. THE QUANTITY IS QUALITY: EFFECTIVE FACILITATION APPROACH TO GENERATE IDEAS. How to come up with a large number of ideas in a short period of time. How to cluster the bunch of ideas, choose the best ones, improve and turn them into a solution. Various brainstorming facilitation techniques and practical tools to boost the imagination during the brainstorm. How the human imagination and thinking process work and how to use them effectively during the brainstorm session to come up with ideas helping to reach the goal.

Anna Tishkevich

13:20 — 13:35
Blue Room

INNOCENT NETWORKING.

ONLINE INTERACTIVE with the participants of the festival from Artmix Group, Belarus

13:35 — 14:05
Blue Room

WHY TIKTOK IS A NEW BLACK: TRENDS AND ADVERTISING POSSIBILITIES FOR BRANDS. How and why TikTok has become the most downloaded app in recent months, how brands are moving on the platform and what results they achieve.

13:50 — 14:50
Global Room

Edson Athayde, CEO and CCO at FCB Lisboa, Portugal

STORYTELLING: FROM ARISTOTLE TO SOCIAL NETWORKS. The study of storytelling techniques dates back to much before Christ. However, never knowing how to tell stories was so important. Whether in the media, advertising, cinema, social media, good storytelling is essential. Audiovisual seminar about the topic in an in-depth but fun and comprehensive way.

Edson Athayde

Обладатель более 900 наград международных и локальных фестивалей рекламы, включая восемь Каннских львов. На регулярной основе ведет авторские колонки для нескольких СМИ, издал 12 книг, пишет музыку и продюсирует ТВ-шоу.

14:10 — 14:40
Blue Room

Vadim Maximov, Creative Director at Ruptly.tv, Germany

Master-class. Topic TBA.

Vadim Maximov

14:45 — 15:15
Blue Room

Mikhail Perlovsky, Creative Director at Anybodyhome , Russia

STORYTELLING AND PANDEMIC. HOW TO SAVE THE BRAIN.

Mikhail Perlovsky

В портфолио бренды: Красный октябрь, KIA, Toshiba, Merz, Донстрой, Сбербанк, Роснефть, Mitsubishi Electric, а также награды на международных рекламных фестивалях: Globes, Белый Квадрат, КМФР, Red Apple, Cristal, Идея!, Серебряный меркурий, Adblacksea.

14:55 — 15:25
ACMA Room

Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus

A2C 2.0: ALL MATTER IS IN MAGIC ... AND NOT ONLY. Rules of effective "agency-client" relationship. A frank conversation about how to build a relationship that will not only be pleasant, but also way more productive for both sides.

Dmitry Apolenis

Креативный лидер агентства, пятый год подряд занимающего первую позицию в Рейтинге креативности АКМА Беларуси, а также возглавляющего Рейтинг эффективности АКМА 2019. Работы, созданные под его руководством, неоднократно становились призерами международных фестивалей рекламы Red Apple, Белый Квадрат, КМФР, Golden Hаmmer, Ad Black Sea, AdStars и други

14:55 — 15:25
Global Room

Julia Dovlatova, Executive Creative Director at Geometry Prague, Czech Republic

HOW BEING USEFUL BENEFITS THE BRAND.

Julia Dovlatova

Автор успешных проектов и кампаний для крупнейших мировых брендов, в числе которых Nestle, P&G, Beeline, Mondelez, Adidas и многие другие. Созданные и реализованные под ее креативным лидерством проекты получили признание жюри таких престижных фестивалей, как Cannes Lions, Clio, LIA, Eurobest, One Show и других.

15:20 — 16:20
Blue Room

Mikhail Dymshits, General Director at consulting company “Dymshits and partners” , Russia

EFFICIENCY OF CUSTOMER LOYALTY FORMATION IN RETAIL USING ADVERTISING AND NON-ADVERTISING TECHNOLOGIES.

Mikhail Dymshits

С 2006 года занимает вторые и третьи позиции в TOП-10 самых влиятельных консультантов по маркетингу в России по версии журнала «Секрет Фирмы» и Гильдии маркетологов. Кавалер орденского знака «За заслуги в маркетинге» Гильдии маркетологов за вклад в развитие методов изучения рынка и потребителя.

15:30 — 15:45
ACMA Room

Алексей Адашкин, Editor-in-Chief at Radio MIR, Belarus

HOW TO MAKE RADIO GREAT AGAIN? How the new studio changed the radio with a 23-year history.

Алексей Адашкин

15:30 — 16:00
Global Room

Rezo Shelia, Creative Director at Redberry, Georgia

Master-class. Topic TBA.

Rezo Shelia

15:45 — 16:00
ACMA Room

INNOCENT NETWORKING.

ONLINE INTERACTIVE with the participants of the festival from Artmix Group, Belarus

16:00 — 16:15
ACMA Room

Evgeny Vvedensky, Director of exhibition enterprise Belinterexpo of Belarusian Chamber of Commerce and Industry, Belarus

HOW TO MAKE AN EFFECTIVE ONLINE EVENT. Case – virtual exhibition Made in Belarus Online.

Evgeny Vvedensky

16:05 — 16:35
Global Room

André Nunes Bueno, Associate Creative Director, White Rabbit Budapest, Hungary / Brazil

TIME TO RECONNECT: VULNERABILITY AS A CREATIVE FORCE. When everything is about technology, people can lose their sense of humanity. We often forget that what makes us human is the ability to connect with those around us, sharing truth and also flaws. And when that doesn't happen, the result is creativity that is born with an expiration date.

André Nunes Bueno

16:20 — 16:40
ACMA Room

Anastasiya Tereh , Digital Marketing & PR Specialist at NT Technology, Belarus

NOTHING EXTRA ABOUT PROGRAMMATIC: WHY IT’S SO GOOD AND SO USEFUL FOR BUSINESS. Programmatic advertising today: fresh numbers. 3 main advantages over traditional online advertising. How Programmatic can help pay search: “before” and “after” on example of a case study from a service industry.

Anastasiya Tereh

16:25 — 17:25
Blue Room

DISCUSSION PANEL. PANDEMIC INFLUENCE ON ADVERTISING INDUSTRY.

Moderator: Anton Shaporenko, Creative Director at Aic, Russia
Speakers:
Veronika Pisarenko, Chairman of Board at Forte Group, Director at Forte Grey, Belarus
Dmitry Peryshkov, Creative Director at DDVB, Russia
Armen Martirosyan, Vice-President at Union of Industrialists and Entrepreneurs, Armenia
Dmitry Kashkan, Managing Partner at Fabula Branding, Belarus

Anton Shaporenko

Креативный директор с пятнадцатилетним опытом в рекламе. Обладатель более 40 профессиональных наград на российских и международных рекламных фестивалях.

Dmitry Peryshkov

Veronika Pisarenko

Armen Martirosyan

Dmitry Kashkan

16:40 — 17:10
Global Room

Rimantas Stanevicius, Creative Director at Milk Vilnius, Lithuania

FROM BULLDOZING TO BEING MANDELA. A talk on how leadership style affects team psychological safety and how psychological safety then affects everything else: engagement, performance and creativity.

Rimantas Stanevicius

16:45 — 17:15
ACMA Room

Alexander Podgorny, CEO at Asterman, Belarus

Master-class. Topic TBA.

Alexander Podgorny

17:15 — 17:45
Global Room

Nicolás Pérez, Creative Director at Wolf BCPP, Chile

HIGH PERFORMANCE IDEAS IN A LOW BUDGET WORLD. How to be a problem solver and to stay resourceful with a really low budget and how to come up with ideas that cost $0 but give out great results.

Nicolás Pérez

17:20 — 18:20
ACMA Room

DISCUSSION PANEL. YOUR CREATION MUST TRANSFORMATION.

Sergey Filazapovich, Creative Director at TDI PLUS, Belarus
Artem Cheley, Creative Director at TDI Group, Belarus
Dmitry Pribysh, Managing Partner at TDI Group, Belarus

Sergey Filazapovich

Artem Cheley

Dmitry Pribysh

17:30 — 18:15
Blue Room

Alia Keshishyan, External Communications Manager at Project 111, Russia

MERCH FOR ONLINE EVENTS.

Alia Keshishyan

17:50 — 18:20
Global Room

Francesco Guerrera, Group Executive Creative Director at Acqua Group, Italy

Master-class. Topic TBA.

Francesco Guerrera

18:20 — 18:50
Blue Room

Ivan Sidenko, Managing Partner at Re:evolution, Russia

NEW TECHNOLOGIES ARE LIKE SEX – EVERYONE SPEAKS ABOUT IT BUT NO ONE HAS IT.

Ivan Sidenko

18:25 — 18:55
Global Room

Santiago Losada, Creative Director at Leo Burnett Colombia, Colombia

Master-class. Topic TBA.

Santiago Losada

18:55 — 19:25
Blue Room

Hayk Simonyan, CEO and Founder at Doping, Armenia

CREATIVITY IN ISOLATION.

Hayk Simonyan

19:00 — 19:45
Global Room

CREATIVE BRIDGE WITH THE JURY OF THE FESTIVAL

CREATIVITY, BRANDING, DIGITAL CONTESTS

19:30 — 20:00
Blue Room

Denis Eliseev , Executive Creative Director at Friends Moscow , Russia

WE DON’T INVENT ANYTHING ON OUR OWN.

Denis Eliseev

19:50 — 20:35
Global Room

Charlotte Bufler, CCO and founder at Wunderwaffe, Germany ; HP Albrecht, Creative Partner & Silverback at Wunderwaffe, Germany

LUERZER’S ARCHIVE SAO PAULO SPECIAL SHOW. Hot insights of the world’s creative capital.

Charlotte Bufler

HP Albrecht

09 07
17:00 — 00:00
Venue TBA

GALA AWARDS CEREMONY OF THE WINNERS OF THE FESTIVAL

Offline OPEN-AIR PARTY with online broadcasting in counties-participants of the festival