White Square | Белый Квадрат

About the Festival

International marketing and advertising festival WHITE SQUARE is one of the largest creative festivals in communications industry of Eastern Europe and the main event in the sphere of marketing and advertising in Belarus.

On July 7-8 business and educational program of WHITE SQUARE will be held, this year due to international situation - in online format. Online jury sessions will be held on June 24-26. Awards ceremony of prize-winners of the festival is sceduled on July 9.  

The organizer of the Festival is Association of Communications and Marketing Agencies of Belarus ACMA.

WHITE SQUARE is included into creativity rankings of ad agencies by Association of Communications and Marketing Agencies of Belarus; Association of Communications Agencies of Russia in all segments - advertising, branding, digital, marketing services; creativity ranking of Estonian Marketing Association; creativity ranking of Central Asia and Azerbaijan; rankings of effectiveness of communications and media agencies of Association of Communications Agencies of Russia.

Since 2017 "White Square" is incuded into global creativity ranking AdForum Business Creative Report

Promoting creativity, WHITE SQUARE is a business-oriented Festival that includes two main blocks – contest of advertising projects and business forum on the exchange of advanced international experience and innovations in the industry of marketing and communications.

Annually the Festival gathers the representatives of 25+ countries of Europe and the CIS. 1000+ entries in the contest program, 700+ accredited delegates in business forum, including both largest international and local advertisers and brightest representatives of professional European creative community.

Business forum takes place within three days and includes 90+ activations: master classes, seminars, show lectures, discussion panels, talk shows held by headliners of the leading communications forums in Europe and the CIS.

Call for entries is open during four months prior to the start of work of international jury – six teams of experts with worldwide recognition in advertising and a number of industrial awards, including Gold Lions. At the first stages of entry submission participants are provided with significant financial bonuses.

The culmination of the Festival is Gala Awards Ceremony that is held in the best traditions of European ad festivals. Winning entries get promotion on the territory of Europe and the CIS, amounting to more than 30 publications in industrial online-media. 

Special place in WHITE SQUARE’s program belongs to parties held in inspiring atmosphere of creative thought, in company of great advertising minds from all around the world, with variety of opportunities to establish useful business contacts, lots of unexpected surprises and treats by famous alcoholic and nonalcoholic Belarusian brands.

XII White Square will be held on July 7-9, 2020. 

Archive of previous years’ Festivals:

Looking forward to see you soon!

Wishing you all the success, WHITE SQUARE