White Square | Белый Квадрат



N23. A fragrance based on real events

Advertised product

The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions.


Chief Creative Officer, Action: Nikita Petrusev Senior Art Director, Action: Artem Bryksin Senior Copywriter, Action: Ekaterina Volkova Creative producer, Filmway Production: Alexander Zarshchikov Producer, Filmway Production: Anastasiia Zarshchikova Line producer, Filmway Production: Anastasiia Tulumdzhan PR Director: Elena Petruseva