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XII International

Advertising and

Marketing Festival

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N23. A fragrance based on real events

Advertised product

The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions.

credits

Chief Creative Officer, Action: Nikita Petrusev Senior Art Director, Action: Artem Bryksin Senior Copywriter, Action: Ekaterina Volkova Creative producer, Filmway Production: Alexander Zarshchikov Producer, Filmway Production: Anastasiia Zarshchikova Line producer, Filmway Production: Anastasiia Tulumdzhan PR Director: Elena Petruseva