Each year, before the biggest national midsummer celebration "Ligo", Road Traffic Safety Directorate of the Republic of Latvia is looking for new ways to reduce alcohol-impaired driving. Target audience tends to have destructive habits, such as partying without assessing the risks, without sleeping enough, so we decided to speak their language by choosing the biggest party kings in Latvia, musicians “Bermudu Divsturis”. Their legendary party hymn "Party on. Never sleep!” was remade into a lullaby version "Party on. ssSleep it off!" which has already become a new hymn for party people and drivers.