White Square | Белый Квадрат

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Name

The Peak

Advertised product

Jolly Ecomaterial

idea

The Peak is an immersive installation created to introduce Invicta Eco Material Project – the first Invicta backpack line made from recycled PET – through an impressive and impactful data physicalization. From the first plastic bottle (1973), the global plastic consumption has grown dramatically, reaching 8,8 billions of tons in 2018. All the same, it is really difficult for all of us to understand the real scale of the problem. That’s why we created “The Peak” an event developed around a huge data physicalization (15m length, 2m large, 3m height), that allows the audience to physically navigate the data about plastic consumption from 1973 to nowadays.