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Name

I WILL SURVIVE

Advertised product

Толстовка с маской-капюшоном

idea

CONCEPT Make our statement on coronavirus: the humanity must survive, against all odds. If you follow simple rules, the situation may go back to normal much faster and safer: just wash your hands, cover your face and stay home. SOLUTION We’ve designed a garment that is cool and has a great fit. It features a mask hood and a safe full front zip closure. It feels like home. To be sure, this hoodie will not protect you against Covid-19, much as we would like. But very soon all this will be over, and we’ll get our normal lives back. That’s when we’ll recall that there are things like wind, dust and frost.

credits

Creative director Vladimir Fedoseev Art-director Arina Yushkevich Designer Arina Yushkevich Copywriter Oleg Rostkov