In advertising industry since 2001, having started his carrier in Bates Primary Saatchi & Saatchi. Since 2013 – in charge of both Primary (JWT Worldwide) and Mediahouse (Mindshare Media UK) agencies. Primary holds #3 position in Effectiveness ranking of Belarus and works with such well-known companies as Mars Inc., Takeda, LG, Сонца (Мара, April, Краса), Agu-baby. Mediahouse's client list includes such brands as Sanofi Aventis, IDS Borjomi, PariMatch.