Nicoleta is one of the key players in the contemporary Romanian media market. Since 2010, she is using her previous eclectic managerial experience in television, radio, direct marketing and media to gain success on the entrepreneurial path within Media Concept Store, a creative & media company, part of the regional network of independent agencies Seenthesis – The Balkan Hub.

As the leader of Media Concept Store, she successfully positioned the agency as one of the new generation entities, putting emphasis on intelligence and creative thinking in the results delivery process, for both brands and clients. Experienced people, working more than 15 years in media & communication, are defining today her team profile.

In 2013, a junior team from Media Concept Store won Gold at the Young Lions Design Competition, at the Cannes Lions festival of creativity. Over the years, Nicoleta served as juror in local contexts as well as in international ones, Eurobest and Dubai Lynx being among them.

SBS, Prima Tv, Kiss FM, Coupon Pro and Media Direction / BBDO Group are also companies to be found in Nicoleta’s professional background.

Beyond 9-to-5, she is a published poet and a painting enthusiast, with work displayed on Saachi Art platform.

She likes professionals with heart and looks at her entrepreneurship journey as business done with pleasure. In 2009 she was one of the 33 successful figures to be celebrated within Business Women Hall of Fame.