Mischa Schreuder(43) is creative director of Publicis Groupe and Member of Publicis Global Creative Council (GPC). His core responsibility lies with Publicis and Leo Burnett Amsterdam. He has been working in the field as a creative already for 20 years and worked at the advertising agencies Imagine, PMSY&R and TBWA. He also had his own agency Orchestra for 7 years that built brands and made them bigger by thinking media neutral. He won national and international prizes (+100) such as Cannes Lions 2009, 2010, 2011, 2017, 2018 Silver Lion for Appie Today, 2019, Eurobest, Pencil, SpinAwards, Esprix, SAN, Accent, FWA, Effie and many more. The clients for whom he could make the difference for: Heineken, Hunkemöller, Deutsche Bank, AkzoNobel, WNF, Van Gils, WeFAshion, Amstel Beer, Samsung, McDonald’s, Pedigree, Unilever, Delta Lloyd, Unox and Albert Heijn.
In 2004 he started a mobile company, Bluetoothdate.nl and Bluetoothreclame.nl. Back then a bluetooth medium for dating and advertising was new. He sold the company in 2008.
He is a well-known speaker at art schools, universities, The Solar Future NL 2017 and Endemol. He has been a judge at many award festivals like Eurobest, ADCN, Esprix, SAN and Cannes Lions Promo Lions 2008 and Cannes Lions Direct 2019.
Next to his job he started 40under40, a club where entrepreneurs, whizz kids, creatives, sportsmen, technicians, musicians, environmentalists, physicians, DJ’s, Dutch celebrities, etc. share their knowledge and make each other stronger.
In addition to his work he was also a coach for young creative talent, e.g. for the Dutch television program The Pitch.