Francesc Moretó is a graphic designer specialized in Branding. He is currently part of the creative team in Interbrand’s Madrid office, where he has worked for clients such as LaLiga, Repsol, SEAT, STC, Baja Food, EAE Business School, Hitachi and Santander, among others.
He strongly believes that brands have to be at the service of businesses, making them grow and improving their management, image and reputation through a strategy and creativity.
With 9 years of experience in the Branding industry, Francesc started his career establishing his own design studio in Barcelona, where he worked for clients such as Saralee, Transports Metropolitans de Barcelona and Mr John Sample. Later on he had the opportunity to move to Peru, where he worked for Infinito Consultores and Studio A - Interbrand, the two leading Branding consultancies in the country. He developed brand identity projects for clients such as Alicorp, Nestlé, Scotiabank, Primax, Tottus and Basa, among others.
After spending 3 years deepening his knowledge of Branding in an emerging market such as Peru, Francesc moved back to Spain and joined Interbrand’s Madrid office, where he has gained experience in the Middle Eastern market.
With a major in Design from ELISAVA and a BA in Design from the University of Southampton (UK), Francesc has also complemented his studies at the Aalto University of Helsinki - School of Art and Design.
For years he has enjoyed promoting and disseminating Branding as a part-time teacher at universities and design schools and participating as a speaker at various events in the sector.