To be effective, it’s highly important to love what you do. And while the whole world is celebrating Valentine's Day, we want to confess our love for the profession. And on this occasion we are opening a series of publications of short video introductions from persons whose love to creativity and, of course, to advertising festivals, has already become legendary and brought them an impressive amount of prestigious awards – jury members and speakers of White Square 2020. Today we talked to Tijmen Mulder, founder of Robot Kittens from the Netherlands who will judge Digital and give a lecture at White Square this year.