There are less than two months left till White Square 2020! The festival will run in Minsk from April 15 to April 17 and unite the participates from 30 countries of the globe.
Marketing communications industry gets more and more affected by technologies. It significantly changes sales mechanisms and intensively transforms relationships between brands and consumers. In digital environment consumers receive way more offers and so then have more choices. What should brands do to stand out in epicenter of intense information flow and strengthen brand affinity? Which algorithms of communications are relevant today for efficient market competitiveness? What will be the main factor of marketing effectiveness in the nearest future? Answers to this and many more questions will be provided during business and educational program of White Square 2020 including over 90 master-classes, lectures, discussion panels on how to play leading roles in quick changing market reality of Era of technologies.
Headliners of the festival are well-known experts, holding numerous awards for creative and effective projects, with over 250 Lions from Cannes inclusive. To name a few: Edson Athayde, CEO and CCO of FCB Lisboa, Portugal; Mischa Schreuder, Creative Director of Publicis Amsterdam, The Netherlands; Vidya Manmohan, Executive Creative Director of GREY Dubai, UAE; Kenn Van Lijsebeth, Creator / PR of TBWA \ Brussels, Belgium; Eric Schoeffler, CCO Germany & ECD Europe of Havas Germany, Germany; Dorottya Toth, Senior Copywriter at DDB Budapest, Hungary etc.
Daily program will be added with theme parties filled with atmosphere of professional inspiration and excitement and providing a great opportunity of informal networking for the participants, juries and speakers of the festival.