Time is actively making new challenges. Information war in the pursuit of consumer attention in all media is now more intense than ever. What should brands do to be effective? What should marketers do to make their brands communicate creatively? Which algorithms are relevant today to be relevant tomorrow? At solving these key questions business and educational program of White Square 2020 is aimed being saturated with efficient marketing practices, relevant worldwide insights and innovative technics of business development. Leaders of communications industry from 25 countries, creators of successful projects in the sphere of brand promotion and increase of business competitiveness, holders of numerous prestigious awards including over 250 Cannes Lions are invited as speakers.
Next to exploration of industrial trends during business and educational program the participants of the festival will be able to network with professional community of Europe and the CIS informally at White Square parties filled with creativity, drive and inspiration. TIME TO WIN! – slogan of White Square 2020.