White Square | Белый Квадрат




Main stage of the call for entries to White Square 2020 is now open. Till February 28 participation fees will be 10% lower than in March.Entries are being accepted online. Advertising, communications, marketing, media agencies, digital and design studios and other companies and independent authors working in creative industry around the world, are invited to participation. TIME TO WIN!   

Contest program includes 7 categories divided into 19 contests:

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;


MEDIA: Channels, Excellence in Media, Media Campaign;

DIGITAL: Digital, Mobile, Creative Data;


Entries will be judged offline by 6 independent groups of international jury. Annually, White Square invites persons with worldwide recognition in advertising, holders of numerous industrial awards – Cannes Lions, D&AD, Effie and other world’s most prestigious festivals for creativity of communications and effectiveness of executed projects as jury members. The main trophy of the festival – Grand Prix – will be awarded by Grand Jury.

Participation in White Square 2020 jury has already been confirmed by:

Annually, over 1000 entries from all around the world and more than 700 delegates from 30 countries of Eastern European and Baltic regions, Western Europe and Asia participate in the festival. Already at the start of the festival year White Square provides its participants with opportunities to gain international fame via prize-winning entries’ publications in over 30 industrial media of Europe and the CIS in April-May, ahead of the main event of global creative industry. The festival is included into global creativity ranking AdForum Business Creative Report.   

Business and educational program of White Square festival will continue during three whole days – April 15, 16 and 17 – and include over 70 master-classes and discussion panels held by recognized experts of creative marketing and business communications industry from 20 countries. This year festival slogan is TIME TO WIN! The main idea is the following. Time is constantly challenging us. Information war in the pursuit of consumer attention in all communication channels is now more intense than ever. What should brands do to be effective? What should marketers do to make their brands communicate creatively? Which trends, lifehacks, technics might work efficiently? What will not work for sure? What should be done to make it work tomorrow? We are not being late. We are not in a hurry. We are right in time. We win. Time to win – our time. Each festival day will be completed by exciting parties filled with opportunities of informal communication with European colleagues. Register! 

For participation in the contests contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by.