We are happy to share our Creative jury Chairman, Regional Creative Director for Middle East & Pakistan – Ali Rez’s vision of the role of ad festivals for our industry and of what should be expected from participation in White Square: “Advertising festivals are extremely beneficial in that they not only drive the creative industry forward, but also inspire and motivate creatives to do better. It is the tide that raises all boats. White Square showcases the best collection of work that deserves to be praised and shared. I personally look forward to a very inspirational time at the festival”.