Let’s see what participation in advertising festivals means for Steve Colmar, Executive Creative Director of Publicis Groupe Portugal: “It’s easy to forget that advertising festivals are more than just award shows. We focus on work recognition, celebrate professionals, brands’ role and the evolution of our field, stating our industry’s moment. I honestly see an added role of festivals through what is lived beyond work recognition. It’s also about the experiences we share during festivals, the different point of views, new ways of doing things, interesting people we met. Every encounter is a chance of improvement. And at this very point, we are crafting the future of the industry.

With that in mind, we can safely say that White Square has a crucial role: to build the bridge between ad professionals and marketers, creating a space where we design together an open future for brands”.