What will be the main factor of effectiveness of projects in 2020 and how important creativity is for successful brand communications and business results? These questiones we addressed to recognized experts of the industry from different countries and today we are happy to share the point of view of Giedre Lisauskaitė, Co-founder & Creative Director at BrandWorks, White Square 2020 Branding jury member.

Short self-introduction. 

Hi, my name is Giedre Lisauskaitė Jonušienė and I am from Vilnius, Lithuania.

I am a graphic designer, creative director and branding expert. My professional experience in advertising and branding is more than 20 years and during all those years I have created more than one hundred logos and identities. Also, I am honored to be a member of the Lithuanian Graphic Design Association and a member of ADC of Europe.

What will become the main factor of effectiveness of projects in 2020? 

I think the main factors of effectiveness of projects in 2020 are:

Smart team and leader who supports the process.

Good project planning. It means, that you always should be ten steps ahead and always should know “what’s next”.

Empathy, good communication skills.

Visioning, Big-picture thinking. It means, that you always should see the end of project before it’s completed.

Creativity. Improving your creativity whole life.

Continuous learning, upgrading technical skills.

Motivation. It helps to seek your goals.

Implementation of modern project management tools (apps, cloud, etc.)

How important creative is for successful brand communications and business results? 

Companies, that are more creative, gain greater business benefits. Creativity helps you to create a brand communication, narrate your brand story, identify brand and build consumer trust. People love stories, and through them, become loyal. Good design is more than just aesthetics, it begins from creative concepts, then combines words, images, colors, typography, even sounds and smells in one recognizable brand identity system.

What would you wish the participants of White Square 2020? 

First of all, I would like to congratulate the participants of White Square 2020. Attending the festival is already an opportunity to improve, to learn something new and of course, it is possibility to win. Now is your TIME TO WIN!

“Be yourself, everyone else is taken. “

Oscar Wilde