Denis Maximov, Media jury member of White Square 2019, Managing Director of Media Direction Group Russia, shared with us his vision of industrial festivals and the specifics of media cases: “Professional community has an erroneous impression of media as just data, buying and analytics. Bright cases at such festivals as White Square prove the opposite: media projects can be just as bright and inspiring as creative. Participating at industrial competitions, we share our expertise with a wide audience, demonstrate the effective use of new technologies and innovative tools in the works for our clients. Festivals are a great opportunity to show your strength and get deserved recognition, as well as understand what trends are now driving communications and media market. For me, White Square festival is an opportunity to be one of the first to see the execution of great ideas in media cases, to meet and share experiences with colleagues from the industry”.