What is participation in industrial festivals for advertisers and why is it useful? We asked this question to Anton Shaporenko, Creative Director at Geometry Global, Russia who will take part in Digital jury session and hold a workshop at White Square this year: “Participation at the festival is always a great opportunity to synchronize with the industry, understand your role and place in it, the opportunity to find a solution in yourself: how to make the industry better next year and synchronize again”.