While you are working on preparation of your best cases for the 2019 edition and upload them on the website , we go on sharing the points of view of recognized industrial experts on the role of creative ad festivals. Today we addressed this question to Levente Kovacs, Chief Creative Officer / Founding Partner of White Rabbit Budapest who will arrive in Minsk just in 2 months from now for judging the entries of the festival: “Advertising festivals are true celebrations of forward-thinking creativity. They are about sharing knowledge, insights and experience of the industry; making us aware of our capabilities, while always stretching our boundaries. Getting the most out of ourselves. White Square is a perfect starting point for that. I could only recommend it to everyone who cares for the future of advertising”.