White Square | Белый Квадрат

Jury

DASHA GOLUBOVSKAYA
VELO Brand Executive, Belarus

In marketing since 2016. In portfolio has projects with such brands as Kent, Pall Mall, Vogue and Dunhill. Currently she is promoting a new category of products for our market – nicotine pouches VELO. In Belarus VELO was launched in 2019 in order to give the target audience an alternative way of consuming nicotine without tobacco. Currently, the main work is underway to raise awareness of this category and its advantages, as well as to build innovative and premium brand perception.