White Square | Белый Квадрат




On April 15-17 relevant trends of a new creative season will get known. During these dates Minsk, nearly geographical center of Europe, will host XIIth White Square – one of the largest creative festivals of European communications industry that annually indicates the most promising newest creative ideas and projects in international advertising executed over the recent year.

Already traditionally, White Square opens international creative season, gathering over 1000 high-level entries from all around the world and more than 700 delegates from 30 countries of Eastern European and Baltic regions, Western Europe and Asia.

Both network and local agencies, professionals from different countries around the globe willing  to prove their creativity and professional craft by bright innovative cases are welcome to participate. Early Bird, the most profitable stage of the call for entries will continue till January 31 – till then the fee for entry submission into any of the contests will be 10% lower. Upload your entries online right now! TIME TO WIN!

Entries can be uploaded into 7 categories of contests: CreativeBrandingMarketingDigitalCreative EffectivenessMediaChange for Good, that will be judged by 6 groups of international jury.

For the moment more than 45 recognized experts from Germany, Italy, Portugal, France, Belgium, Sweden, the Netherlands, Czech Republic, UAE, Romania, Hungary, Estonia, Lithuania, Latvia, Armenia, Belarus, Russia, Ukraine have confirmed the status of White Square 2020 jurors. Cannes Lions gold winners and jury members are a significant part of this team.  

White Square 2020 prize-winning entries will be celebrated in the best festival traditions at awards ceremony that is scheduled on April 17, and will be presented in over 30 European media the following months right on the eve of the leading event of global creative industry. Since 2017 White Square is included into global creativity ranking AdForum Business Creative Report.

Next to the contests, White Square includes various and exciting business and educational program. During three whole days – April 15-17 – festival attendees will enjoy over 70 master-classes, lectures, presentations and discussion panels devoted to creative in communications, marketing, branding, digital, media held by stars of global ad industry. Informal and fun pastime is guaranteed at White Square all night long parties. Register! TIME TO WIN!

For participation in the contests contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by.