White Square | Белый Квадрат




We continue to share the opinions of international experts on the role of advertising festivals. Today we will tell what Levan Lepsveridze, Chief Creative Director / Co-Founder of Leavingstone, Georgia thinks of it. Here is his answer: “Why do we need advertising festivals at all? This question reminds me famous quote from creative genius Albert Einstein. Once he said: “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift”. That's a really big trouble even in our industry, rationalism is overloaded. I think, it's extremely important for creative people to keep in touch with each other, share the views or just hang out to accelerate that intuitive energy. That is the key role of advertising festivals – they are connecting similar souls and boosting creativity. White Square is a good example of building excellent atmosphere for that: Professional sense, good vibes and good people from across the globe. That's all we need”.