On June 15, the judging of entries of XII White Square, which this year takes place online, was launched. In total, 937 entries from agencies from 31 countries of the world applied for festival awards, which exceeds the statistics of the previous year, as the geography of the contestants has expanded. Along with regular participants from Russia, Belarus, Ukraine, Lithuania, Latvia, Estonia, Georgia, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Poland, Hungary, Romania, Bulgaria, the Netherlands, Italy, Spain, France, Portugal, Sweden, Israel, the United Arab Emirates, despite the ongoing global corona crisis there are submissions from agencies from China, India, Brazil, Chile, Colombia, Peru, and Argentina.
The judging process will take place in two stages: from June 15 to 22 preselection of the works will take place, and on June 24-26 in the format of online conferences with live discussion of works jury sessions will be held. The Chairmen who will lead the work of their jury teams are honored masters of the industry of communications, branding, marketing, digital, media, who have collected many prestigious industrial awards and extensive judging experience at leading international creativity festivals:
On June 29, short lists in contest categories Creativity, Branding, Marketing, Creative Effectiveness, Media, Digital, Change for Good will be published. Holders of gold, silver, bronze awards, as well as White Square 2020 Grand Prix will be announced at awards ceremony on July 9, which will be broadcasted live in Europe, Asia, South America, MENA region and other countries.
Updated business program will be broadcast online for two days – July 7 and 8 – and will include more than 80 master classes, as well as discussion panels, in which headliners will talk about current trends, innovative insights and creative ideas in the field of communications, advertising, marketing, branding, media, reflecting the changing market realities. Registration to participation in White Square business program is open online here.