The role of creativeness for brand communications and key factor of effectiveness in 2020 we discussed with Hanna Stenwall, copywriter at Nord DDB, Sweden. During her career Hanna worked with various brands on multiple markets, participating in several juries as well as winning a fair amount of awards, including One Show, Webby Awards, Cannes Lions, Eurobest, Lovies and D&AD. On April 14 Hanna will judge Creative contest category at White Square.